As trusted franchise advisors, we help people identify, investigate, and select the right franchise business to own. We apply proven methods, provide coaching to help people successfully realize their goals of freedom, control, and financial independence. We consult with first-time as well as serial entrepreneurs, professionals seeking diversification, and investment groups seeking new opportunities.

We are associated with FranChoice, the premiere franchise consulting organization. Over the past twenty years, FranChoice consultations have led to the successful award of nearly 20,000 franchises by hundreds of franchisors. FranChoice is highly regarded by franchisors for deliver exceptionally well qualified candidates, who often become top performing franchisees.

We provide extensive industry education and resources through our consultations and this website. We also deliver franchise exploration boot camps for career transition groups, serve as guest speakers at business conferences, for higher education, non-profit and for professional peer groups.

Phil Harvey


A veteran of the franchise industry, Phil’s served as a franchisee, franchisor, c-suite executive and an independent business owner.  He’s boot-strapped in start-ups, grown emerging franchises into mature ones, and led large multinational franchise systems.

His track record of success is impressive, spanning an array of B2B and B2C service companies, ranging from financial to travel to hospitality to education services.  Phil takes a hands-on, results-oriented, real-world approach to all consultations, with full appreciation that the most precious resource we all possess is time.

The son of an army veteran and a teacher, Phil’s core values are rooted in the belief that honor, trust and mutual respect are the bedrock of all healthy relationships. Phil’s passion for “paying-it-forward” has led him to be active in non-profits serving homeless youth and the elderly. The phrase frequently used to describe Phil is “servant leader”.

For more information about Phil, visit his LinkedIn profile here.

This Journey Will Be Driven by Your “Why”

If you’re familiar with the book “Start With Why” by Simon Sinek, then you’ll appreciate Phil’s desire to understand your “why”.  If you’re not familiar with this concept, watch this Ted Talk.  Phil’s “why” is to help people achieve their dream of business ownership through franchising.  You can count on Phil to guide you through this exciting, invigorating journey with complete respect for your “why”. 

Experience and Expertise You Can Use

Phil understands what it takes to be successful in franchising, having been a franchisee, franchisor and independent business owner.  He’s felt the passion, excitement, anxiety, fears, elation and satisfaction you’ll experience when taking the entrepreneurial leap.  Over the past two decades, Phil’s built, opened and operated franchises in multiple industries.  To maximize your prospects for success, Phil will apply FranChoice’s proven approach, leveraging his deep experience, and work with you to find the right business. 

100% Committed to Your Success, Even if that Means Saying “No”

Phil’s consultative approach to helping you find the right business is highly personalized, driven by your goals, needs and desires. By listening intently, asking the right questions, seeking validation, Phil will prepare a model that will fuel a thorough search.  Phil’s primary objective is your success, as you’ve defined it.  If franchising in-general, or a specific franchise itself, is not a good fit for you, Phil will be among the first to let you know.  Trust is earned and results speak.  Read why others find Phil to be worthy of their trust – see the “recommendations” in his LinkedIn profile. and testimonials on this site.

Core Values Rooted in Serving Others

The son of an army veteran and a teacher, Phil’s core values are rooted in the belief that honor, trust and mutual respect are sacrosanct.  He and his wife have woven those beliefs into the fabric of their lives, and greatest sources of pride – their children.  Phil’s passionate about paying-it-forward and is active in non-profits serving homeless youth and the elderly.  The description most frequently used to describe Phil is “servant leader”. 

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