GLOSSARY

Franchisor

A franchisor is a company or individual that grants other individuals or businesses the right to operate their own independent businesses using the franchisor’s established brand, business model, and support services. In exchange for this licensing arrangement, the franchisor typically receives compensation via fees and royalties from the franchisees. Franchisors typically provide training, marketing support, and ongoing guidance to help franchisees succeed, creating a symbiotic relationship that allows both parties to benefit from the brand’s recognition and systems.